Golocal247 is the internet division of The User-Friendly Phone Book. We are one of the fastest growing website companies in the country. Our network consists of 30 hyperlocal websites across the United States, you can find all of them at golocal247.com.

Some examples are:

• Cleveland247.com (Cleveland, OH)
• TheDesert247.com (Palm Springs, CA)
• Louisville247.com (Louisville KY)
• Amarillo247.com (Amarillo, TX)
• Shreveport247.com (Shreveport, LA)

Our team decided to take a different approach than traditional yellow page companies who only provide business directory and search. Not convinced with the National Internet Yellow Pages model, we spent a full year developing and researching how users interact with online directories, community portals, and identifying what resonate with local users who are looking to make a purchase.

Online researched indicated:

• 75% of the US population is online (Nielson 2008)
• 66% of all online purchasing decisions were made in a local store (Kelsey Group 2009)
• 90% of all online searches were made without a business name in mind (YPA 2008)
• 90% of purchases are made within 20 miles of a person’s home or work (Kelsey Group)
• Users trust online reviews second after Word of Mouth referrals (Rubicon, 2008)

Vision:
To create a national golocal247 network.9-2009 -ED2The User-Friendly Phone Book & Golocal247

5 Core Tenets of Golocal247 Strategy

1. Centered Around the Business Directory
2. Hyperlocal Approach
3. Features that Drive Usage
4. Not a Traditional IYP/ Data Dump
5. Search Friendly Robust Business DirectoryThe website is centered around a robust business directory.

Users can search by business name,categories, product and services. The ultimate goal of the site is to connect local buyers with our advertisers.

HyperLocal
The website is all about sharing, participating and engaging the local community. Our websites all have a unique local web address (i.e. TheWoodlandsNow.com, LakeCharles247.com). *ESPN, CBS Sports, and NBC have recently launched local URL’s

Features that Drive Usage
The website has many features like reviews, classifieds, coupons, job board, and event calendar that research showed an increase in website loyalty and stickiness. Golocoal247 is the only yellow pages company in the country to have a social network attached to its business directory.

Not a Traditional IYP/Data Dump
Golocal247 profiles give more information than just an address and phone number. Information includes: a detailed about us section, coupons, reviews, expert tips, employee bios, photos, videos, and more. During focus group studies users conveyed how much they liked the information and how it was displayed all on one page.

Search Friendly
The majority of online traffic comes from the major search engines, so we made the platform to be search engine friendly. We hired one of the industry’s best consultants and optimized our platform, business profiles pages, search categories, our websites product and more.

We Offer 3 Online Products

1. Profiles “Listings”
2. Banner Advertising
3. Websites

Profiles “Listings”
The website is centered around our business directory and the advertisers profiles. Each business receives a free listing. We offer 2 levels of profiles–gold, and platinum. All the information collected can be changed by the business at anytime.

Banner Advertising There are many Banner Advertising positions available for additional revenue opportunities. These provide advertisers more exposure and opportunity to build their brand. We also offer targeted advertising that allows advertisers to sponsor specific headings.

Websites The website product offering consists of 3, 5 or custom designs. Golocal247 differentiates itself from its competitors by offering more affordable pricing, beautiful professional designs, and fantastic customer service.